SWEETPOTATO CHIU designer Zhao Digua and photographer Zhang Jiacheng both started from traditional Chinese cultural backgrounds. Their works have aimed to bring back forgotten cultural heritage. The two have also at times shared very in-depth collaboration. We ask, how does the collision of avant-garde fashion and traditional culture generate new ideas?
In 2021, what does "Chinese traditional culture" mean to you?
Why did you choose to incorporate cultural spirit into fashion and fashion photography? How do they generate new ideas?
How do you frame the sentence, "when tradition is no longer tradition, but rather transformed into a "modern style"?
Is the current fashion circle using culture or inheriting culture?